The Directors Bureau has added Sing-Sing to its directorial roster for U.S. representation in short-form work, including commercials, branded content and music videos. Comprising spatial designer Adi Goodrich and film and animation director Sean Pecknold, Sing-Sing is known for bringing together multidisciplinary skills to realize projects across commercials, music videos, art, and design.
“Our work is inherently collaborative as is the nature of The Directors Bureau, making it the perfect fit for us in our commercial endeavors,” shared Goodrich and Pecknold in a joint statement.
Roman Coppola, founder, The Directors Bureau, said, “Sing-Sing’s work is imaginative and playful with an elegant simplicity. I’m very drawn to the diverse and handcrafted nature of their portfolio, as well as how they fluidly move between art forms, which is a hallmark of The Directors Bureau. Sing-Sing will be excellent partners for our upcoming creative adventures as we explore endeavors outside the 30-second commercial.”
Based in Los Angeles, Sing-Sing consists of visual storytellers who infuse projects with subtle whimsy and elevate impactful ideas with their multifaceted perspective. Since forming in 2015, they’ve created projects for global brands including Google, BBC, Apple, Sony, Netflix, Nike, Target, and Lyft, as well as helmed music videos for John Legend and Fleet Foxes. Sing-Sing was formerly repped by production company Merman in the short-form arena. Beyond commercial direction, Sing-Sing is developing a stop-motion animation feature.
Director Malin Ingrid Johansson Brings “Deck 5B” To The Toronto International Film Festival
In her young career, director Malin Ingrid Johansson continues to gain recognition on the festival circuit while looking to extend her reach into the American advertising market. On the latter score, she’s joining the roster of Little Minx, the production company under the aegis of Rhea Scott who’s known for nurturing the careers of filmmakers and helping to successfully establish them in the U.S. across commercials, music videos and other varied projects.
As for Johansson’s film festival pedigree, she first saw her short film Madden, a coming-of-age story inspired by her teenage years on a farm, debut internationally at the Berlinale (Berlin International Film Festival) 2023. Madden was also awarded best Swedish Short at last year’s Gothenburg International Film Festival. Furthermore, Johansson is currently in development on a feature-length film based on Madden.
Now another Johansson short film is making a major splash. Her Deck 5B premiered this week at the Toronto International Film Festival during its Short Cuts program. Among the production houses behind Deck 5B--and earlier Madden--was Pine, a Stockholm-based shop which reps Johansson for commercials internationally.
In the interest of avoiding a spoiler alert, SHOOT in this piece provides a deliberately sparse description of the storyline for Deck 5B. Suffice it to say that the short stars Alma Pöysti as Mia, a mother torn between the needs of her young son and her own desires for romance and fulfillment. Johansson said that she was deeply moved by Pöysti’s portrayal of the recently divorced Mia and considers getting the chance to work with the actress as a major career highlight. Earlier this year,... Read More